Bosch Concept @ifa 2019

As part of my responsibility for design innovation, my team and i initiated together with product marketing the development of a visionary new generation of washing machines aimed at fundamentally simplifying and enhancing the user experience through more intuitive interaction.

To achieve this, we developed a range of innovative interaction concepts, including proprietary voice and gesture control as well as a radically simplified one-button interface. These technological innovations also served as the foundation for an exceptionally clean and reduced design language, intended to inspire and influence future product generations.

Our prototypes were showcased at IFA 2019, where they received outstanding feedback from both the international press and the public.